Field notes from operators who've shipped GTM and pricing in India. No fluff, no listicles, no LinkedIn reposts.
Most India entry plans are written by people who haven't lived through one. Here are the five most expensive lies on the slide deck.
When pipeline swings ±40% week-over-week, the problem is rarely the reps. It's usually the math underneath.
Most founders default to a weekly cadence that looks productive but produces no compounding decisions. Here is the rhythm we install instead.
Indian buyers do not benchmark against US prices. They benchmark against payback. Reframe accordingly.
Most foreign founders treat India entity as compliance. The right ones treat it as a capital strategy.
You shipped 17 features last quarter. Revenue did not move. Here's why - and the one thing to do about it.
Operator-written. India-focused. Never reposted on LinkedIn. Unsubscribe anytime.
